The Italian Training Market in 2024 and Beyond

As we head through the early days of 2024, it’s clear that the global training market is continuing to grow. This is the case across the entire world, but particularly in countries such as Italy.

As is the case worldwide, the majority of Italian organizations and higher education institutions are looking to utilize new technologies to develop high-impact learning programs. Typically, attention has been focused on improving the learning experience for end users – but what about the administrators responsible for making training happen?

Below, we’ll take a look at what learning and development in Italy looks like today, and where we predict it’ll head in 2024 and beyond.

Learning and Development in Italy Today

Around the world, more and more organizations have increased their focus on learning and development over the years. In Italy, which was hit particularly hard by the COVID-19 pandemic, L&D has steadily increased since 2020 across the private sector, non-profits and higher education. 

In fact, Italian companies alone invested upwards of 40% of training budgets on new digital learning technologies to help improve learner outcomes, and Italian companies expected a 4.9% increase in learning technology investments in 2023.

Throughout the pandemic, face-to-face training dropped rapidly, with many programs switching to synchronous online training. Now, in 2024, Italy has seen a return to some in-person instructor-led training (ILT), while the appetite for virtual instructor-led training (vILT) and hybrid training also continues to grow.

Developing Training Trends in Italy for 2024

Every market worldwide has its own corporate training trends, and Italy is no different. Three of the key trends we expect to see in Italy this year include:

  • A stronger focus on applying new learning technologies for corporate workspaces and organizations that rely on multiple people.
  • Increased interest in on-the-job training from specific industries, such as transportation and logistics and infrastructure, requiring additional personnel.
  • Growing interest among young people looking to gain new skills and certifications to combat high unemployment rates in Italy.
  • Technical training is expected to lead the way when it comes to corporate training in Italy in 2024.

Of course, this will run alongside the major 2024 learning and development trends, such as upskilling and reskilling, customer and partner training and, of course, artificial intelligence (AI.)

Beyond 2024, digital learning is expected to reach 16.2 million users by 2028 in Italy out of a population of almost 60 million, demonstrating a growing interest in engaging with learning platforms in both the workplace and educational environments.

New Learning Objectives for Companies and Organizations 

No matter the sector, Italian training companies will be laser-focused on adopting new training technologies in 2024 – and with good reason. Italian companies are ready and raring to go when it comes to developing in their own sectors, requiring more expertise, and better ways to share that expertise in the form of quick, quality training.

The main challenge for Italian companies, however, is that this market has traditionally relied on face-to-face ILT rather than digital platforms for training. While ILT will continue to play a crucial role in Italy’s learning strategy in 2024, it’s important to combine it with digital platforms, such as Learning Management Systems (LMSs), Learning Experience Platforms (LXPs) and Training Management Systems (TMSs), along with on-demand multimedia resources and online assessment options.

This is more than just a technology issue – it’s also a matter of changing the overall learning culture in Italy to ensure more L&D teams, employees and students more readily embrace digital learning, whether that’s via vILT, eLearning or resource repositories.

Italian Training Market Poised for Growth 

Despite Italy’s relatively modest market share compared to its European neighbors such as the UK, France and Germany, Italy is poised to take a larger share of the market in several key sectors.

While Italy is preparing for growth in its use of learning technologies, it must still find a way to incorporate traditional ILT delivery. Rather than making a total switch from ILT to vILT and eLearning, Italy will likely see its best success by balancing both in-person and online delivery methods.

That’s where training management software comes in. It’s the smartest way for growing Italian businesses to combine both delivery methods without adding to the administrative workload or adding strain to the training delivery experience. New learning technologies don’t have to mean additional pressure for training administrators, as long as they choose the right platforms to support their expanded approach to training.

How a TMS and LMS Combination Can Benefit Learning Management 

More and more Italian companies have adopted Learning Management Systems to tackle the delivery of eLearning and digital resources, but many are still grappling with clunky spreadsheets to manage live training, whether that’s ILT or vILT.

As large-scale learning operations become increasingly normalized in Italian businesses, it’s crucial to have all the right technology at your disposal. While you may already have an LMS in place, it’s almost never the best choice for managing live training sessions, which is why you also need a TMS to take care of your complex schedule of workshops, seminars and webinars.

While Italian companies can continue using an LMS to organize, manage and track eLearning courses and completion rates, they will see even better success from their programs by introducing a TMS to their tech stack. With our partner Training Orchestra, L&D teams can easily schedule sessions, assign instructors and resources, track budgets and even manage the course purchase process with an Italian TMS.

Integrating the LMS and TMS will provide companies with a powerful solution for every single learning program, including live synchronous training, asynchronous, on-demand online learning or, even better, a combination of the two.

Ready to see how a TMS can transform your learning in 2024?

Find out how we work with our partner Training Orchestra to deliver top-quality training services with local support to organizations. For more info contact us: info@apprendere.com

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